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Sterling Financial Corporation of Lancaster, Pa., Announces
New Alignment of Executive Team

LANCASTER, Pa., -- Sterling Financial Corporation guides its actions based on three key strategies centered around its customers, its people, and its shareholders. It is a company focused on revenue generation and growth through its banking services and financial services groups. Today, J. Roger Moyer, Jr., president and chief executive officer of Sterling, announced an organizational structure change that further aligns the leadership team with the strategies of the corporation.

"Leadership structures work best when they are aligned with the corporation's strategies. With the impending retirement of Tom Dautrich, our chief banking officer, we knew some shifting was needed. As we looked into 2006 and beyond, I felt that this new structure would allow our company to execute more effectively on our initiatives," said Moyer. "As of today we are creating a new role of chief revenue officer, which will be held by J. Bradley Scovill. This role will be responsible for leading the revenue side of our business across the Sterling organization."

"Sterling has always been a revenue-driven organization, so this focus on revenue is not new," said Moyer. "However, in an increasingly competitive and complex environment, it is vital that our affiliated businesses interact flawlessly for the benefit of our customers. Ultimately, this is what drives revenue for our shareholders, and this is why we are creating this new structure."

Comprising the enhanced revenue team and reporting to the chief revenue officer are the chief banking officer, the financial services group leader, and the three executive leaders of Sterling's key customer segments. Sterling announced that Thomas J. Sposito II will be filling the position of chief banking officer, and Beverly Wise Hill will be filling the position of financial services group leader, vacated by Brad Scovill.

Scovill has held several executive positions within Sterling, including financial services group leader, chief financial officer and president of Sterling affiliate Bank of Hanover. He holds a bachelor's degree from Penn State University. Prior to his new appointment, Sposito was president of Sterling affiliate Pennsylvania State Bank. He began his financial services career with Meridian Bank and holds an MBA from Lebanon Valley College and a bachelor's degree from Penn State. Prior to her new appointment, Wise Hill was business services segment leader and president of Sterling affiliate Professional Services Group. She holds both bachelor's and master's degrees from Penn State University.

As part of this realignment of leadership, Sterling announced that Tom Dautrich, chief banking officer, would be transitioning into a new role as part of his planned retirement, focusing on leading specific key initiatives and increasing his direct customer contact. "It has always been my desire to reserve some time after my 'career years' to do other things while I'm in a position to do so," said Dautrich. "This new role will allow me to downshift a bit while helping Sterling create value for our customers in a way that is rewarding for all of us."

According to Moyer, "Tom has been a crucial part of Sterling's leadership team over the past seven years, leading many of our most important initiatives and businesses during that period. We knew this was coming - Tom has always been open about his plan to retire early and to enjoy more of what life has to offer. I'm particularly pleased that he will continue to work with our leadership team on some key initiatives over the coming months as he eases into retirement mode."