Randy Haug on IDS/Software Market Today
Our friends at IDS have to now make good on their promises and deliver. The marketplace will determine their fate just like it does ours and everyone else's. Best of luck to them in doing so. If their ox falls in the ditch...we will be happy to
demonstrate the value we offer to lessors with our integrated solutions.
We have been focusing on how we can add value to our customers, and new
prospects through our products and services. We have been very busy doing
that. Our market is small to mid-sized growing lessors and that is what we
focus on and that is what we are very good at. We offer what we feel is the
best end to end solution for people in this market space and our products
services and resources are aligned to deliver on that, and the marketplace
has rewarded us over the years for doing that. So that's what we do.
>From our perspective the marketplace is getting better. We have been around
14 years now and have over 250 of the most successful equipment lessors /
partners who use our products and services everyday. Today's lessor knows
and respects us for the excellent products and services we offer and for our
ability to deliver value over the long-term. The last 7 months for us and
our marketplace has been good and very encouraging. You have to get out
there and work hard at it every day but there is lots of interest from
lessors I'm talking to in both front-end solutions as well as back-end
systems. There are a number of new companies entering the market again and
to me that is a positive sign. Lessors are still somewhat reluctant to spend
large amounts of money but they are beginning to realize that the economy is
in fact getting better and are trying to align there system strategies with
there business, and operations strategies so they will be in a good position
to grow in a more profitable fashion through automation as there business
volume picks up....and believe me it will.
Things are getting better out there for those of us that focus on creating
value within our core competencies. That's not just for us but for every
business. Don't try to do be everything for everyone, try to be the best at
what you do the best.
One last word of advice for lessors out there...join or become more involved in one of the many fine equipment finance organizations. Those that are engaged actively will gain tremendously from it. You get out of the associations what you put into them. Be active and participate and you will without a doubt receive the benefits from doing so.
Things are getting better....believe me they are!
Sr. Vice President / Partner
Emerging Technology for the Equipment Finance Marketplace