Mission Statement—Reader's Survey

 

by Christopher Menkin

Editor/Publisher

 

 

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The 452 readers who responded to our survey want us to “stay the course.”

There were two anonymous messages, and a few other signed messages,

that centered around “cronyism.”

 

While it is natural for me to print e-mail from old friends, and promote

those who gives us “leads” and “inside information,” I got the message.

In 2004, it is my intention to limit the repeat e-mail of the “regulars”

or “old friends,” and strive more to get a “new mix.”

 

It also appears the overwhelming majority wants press releases: want us

to continue the candor; less leasing association news, as they get it direct;

and had some recommendations, such as putting  press releases

in one area near the end, and  not knocking ourselves out by

going “to press” every day.

 

There were very few negative comments, almost 100% positive and encouraging.

This has renewed my faith in my original purpose of sending an e-mail about

what was happening in the leasing industry.

 

The last year I have been taken to task by attorneys on the telephone and in depositions, one lasted a full day with not only a court reporter, plus it was video taped with a brightlight in my face as if I was being interrogated. The attorneys all seem to begin with this question:  What is the purpose of Leasing News?  To me, they all seemed surprised that I answer quickly. It was not a difficult question.  The answer is right on top on the Leasing News web site. It is also included in each e-mail edition in our “masthead.” 

 

The answer is to provide:

 

“Independent, unbiased and fair news about the Leasing Industry.”

 

We do not represent any leasing association or special interest, nor are we

seeking any financial benefits, except for advertising to help meet expenses.

The subscription has always been free. We did eliminate a “click on the

headline” html edition as we only had 28 paid readers.  We have an estimated

7,500 “free” readers. The publication grew from a casual e-mail to friends to where it is today.

 

The policy, or terms and conditions, if you will, of Leasing News is also on the web site. And it is printed in every e-mail edition.

 

http://www.leasingnews.org/policy.htm

 

The Leasing News Advisory Board is chosen by the publisher.

They are not financially compensated.  They participate in the overall

direction of our electronic newspaper.  As with a printed newspaper, it is the editor's sole discretion as to what is printed and not printed; not the board of directors or any advisory board.

 

We also follow the printed newspaper policy that if an opinion or viewpoint is expressed, the writer or writers will be named in the by-line of the article.  Opinions and viewpoints are allowed when the article is signed by the writer.

 

Leasing News will continue to be a crusader of ideas; a provocateur

of thought.  I am presently interviewing leaders in the leasing

industry to replace those who have recently resigned or retired, and

will review those who would like to support us with the entire advisory

board.

 

Thank you readers for responding to our survey.  You have encouraged

the staff here at Leasing News to continue to provide information, act as an

ombudsman, answer specific questions that readers may have, help provide

solutions, sources, contacts, tools, resources, and make available the truth

of what is really happening in the leasing industry.

 

“Don't Ever Give Up!”

 

 

Christopher "Kit" Menkin,

Editor/Publisher

January 13,2004

 

The Mission of “The World” newspaper

 

“An institution which should always fight for progress and reform; never tolerate injustice or corruption; always fight demagogues of all parties; never belong to any party; always oppose privileged classes and public plunder; never lack sympathy with the poor; always remain devoted to the public welfare; never be satisfied with merely printing the news; always be drastically independent; never be afraid to attack wrong, whether by predatory plutocracy or predatory poverty.”

  October 30,1911   Frank J. Cobb, editor, “The World”

 His statement is a quote from the publisher Joseph Pulitizer's retirement speech on April 10,1907.

 


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Leasing News, Inc.
346 Mathew Street,
Santa Clara,
California 95050
Voice: 408-727-7477 Fax: 800-727-3851
kitmenkin@leasingnews.org