"Top Gun"  Jim Raeder----Urban Legend

 

 

 

         Raeder Who?

 

1986 seems like forever and a day ago but that was the year I first came to realize that financing  equipment was more lucrative then selling it.   While working for NCR Denver and trying to earn a  degree in Boulder, it soon became apparent that adding a few basis points over a long lease term  was money in my pocket.   A leasing career was launched.

 

1988 found Denver in a major recession with California's hot job market beckoning my sales talent.  As a new recruit for a Publicly held leasing company in Southern California, my real introduction  to leasing began.  It wasn't long before I was able to make an HP sing and learn the talent of how to increase yields through creative structuring.

 

Sales and revenue enhancing structures in Mid-ticket transactions:  

 

Buyouts and wraps

Step up and step down interest reduction plans.

Capitalized cost reductions.

Interest indexes with rate increase protection.

Vender blind discounts.

Vender term discounts.

Equipment supplier/ VAR discounts.

Interim rents.

Annual and semi annual payment plans.

Staggered installations/ Pre-funding

And last but not least, Residual sharing

 

1989 was a time to apply Mid-ticket leasing logic to the small ticket arena.  Joining a new

Start-up Leasing company with only Denrich Leasing and LeaseFirst to offer proved to be an excellent move.   With buy rates starting at 18.5%-24%, the ability to earn a living by adding 10 plus points to these rates was a test of courage and an exercise in true salesmanship.  I proved it possible with consistently hitting Top Producer of the Year two out of three years with Balboa Capital.   Being edged out by my dear friend and partner Mark McQuitty one of those years was motivating to say the least.  As the catalyst to their great success, it was clearly time to test our skills in the real world.

 

1992 the California economy was skidding to a halt with housing prices dropping faster then the fall of Enron, WorldCom and First Sierra's stock.   Starting a business at this time would have been considered insane to a rational man but to Mark and I it was opportunity knocking In seven short years we purchased six properties, had over 200 associates, named to the Inc. 500 twice, nominated to the Orange County Entrepreneurs of the Year award, and produced the highest paying sales associates in the industry, with certain individuals earning in excess of $600,000-$800,000 per year.  In 1998 the company was sold at the highest multiple ever paid for a private leasing company in history.  Unfortunately the new owners knew as much about Leasing as Enron knows

about Generally Acceptable Accounting Practices!

 

2000 was a year to wind back up the machine again.  Unfortunately California was having an energy  crisis along with the capital markets shutting down liquidity to public and private finance companies alike. This was not an uncommon place for my partner and I to be in.   Challenged by the economy and the lenders flight to credit quality, a change in the sales approach was in the shop for a tune up.   

 

 

Emerging from the shop was a highly refined and unique vendor partner sales approach, which has raised the CapitalWerks Leasing Machine as a frontrunner in the origination process.  CW has increased monthly originations to over $7,000,000 per month with numerous products in Medical Leasing, Venture Leasing, Auto Leasing, Working Capital, Inventory Financing, Consumer Lending, Portfolio Servicing, Recovery and Asset Management, Small Portfolio Acquisitions, Bulk Whole Loan

Sales, Investment Banking Services, and of coarse "GOOD OL' FASHION SMALL TICKET LEASING."

 

Although Leasing consumes 75 hours a week, I do get the opportunity to spend time with my seven  year old son, Jimmy, and my triplets: Jenna, Katie, and Jake.   After 16 years of playing Rugby, I prefer to spend the weekends fishing, smoking cigars, and telling stories.  

 

DID I MENTION WE'RE HIRING?   LEARN FROM THE BEST.

(949) 260-1090

 

Jim Raeder

jimraeder@capitalwerks.com

 


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