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“Jeff Taylor Thank You”
Comments on Leasing Associations I've been watching the "association reaction" comments
over the last couple of days. As a veteran association manager with
equipment leasing experience, I have to credit Jeff Taylor on his keen
perception and comments. Here is my 2 cents worth: Globalization has widened member choices by expanding their
reach, and E-business tools have made it easier for them to evaluate
diverse options. Consequently, the job of building lasting member
relationships has grown far more complex for associations. Associations
lack corporate-wide contact and account management systems, and
the strategic and cultural challenges of Membership Relationship Management
continue to hamper successful implementation that produces positive,
measurable results. In short, Membership Relationship Management implementation challenges often stand in the way of associations realizing
the full economic benefits of member-focused growth strategies. Membership Relationship Management initiatives must be carefully
planned and consistently supported in order to drive member retention,
cost reduction and higher profitability. Many companies proclaim
that member relationships are critical to lasting marketplace success.
Yet few associations, especially in the leasing community, have successfully shaped their marketing, sales and delivery systems to optimize
return on member relationship investments. James Prunty
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