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"Top Gun" Jim
Raeder----Urban Legend Raeder
Who? 1986 seems like forever and a day ago but that was the year
I first came to realize that financing
equipment was more lucrative then selling it. While working for NCR Denver and trying to earn a degree in Boulder, it soon became apparent
that adding a few basis points over a long lease term was money in my pocket. A
leasing career was launched. 1988 found Denver in a major recession with California's
hot job market beckoning my sales talent.
As a new recruit for a Publicly held leasing company in Southern
California, my real introduction to
leasing began. It wasn't long
before I was able to make an HP sing and learn the talent of how to
increase yields through creative structuring. Sales and revenue enhancing structures in Mid-ticket transactions:
Buyouts and wraps Step up and step down interest reduction plans. Capitalized cost reductions. Interest indexes with rate increase protection. Vender blind discounts. Vender term discounts. Equipment supplier/ VAR discounts. Interim rents. Annual and semi annual payment plans. Staggered installations/ Pre-funding And last but not least, Residual sharing 1989 was a time to apply Mid-ticket leasing logic to the
small ticket arena. Joining
a new Start-up Leasing company with only Denrich Leasing and LeaseFirst
to offer proved to be an excellent move. With buy rates starting at 18.5%-24%, the ability to earn a living
by adding 10 plus points to these rates was a test of courage and an
exercise in true salesmanship. I
proved it possible with consistently hitting Top Producer of the Year
two out of three years with Balboa Capital.
Being edged out by my dear friend and partner Mark McQuitty one
of those years was motivating to say the least.
As the catalyst to their great success, it was clearly time to
test our skills in the real world. 1992 the California economy was skidding to a halt with housing
prices dropping faster then the fall of Enron, WorldCom and First Sierra's
stock. Starting a business
at this time would have been considered insane to a rational man but
to Mark and I it was opportunity knocking In seven short years we purchased
six properties, had over 200 associates, named to the Inc. 500 twice,
nominated to the Orange County Entrepreneurs of the Year award, and
produced the highest paying sales associates in the industry, with certain
individuals earning in excess of $600,000-$800,000 per year.
In 1998 the company was sold at the highest multiple ever paid
for a private leasing company in history.
Unfortunately the new owners knew as much about Leasing as Enron
knows about Generally Acceptable Accounting Practices! 2000 was a year to wind back up the machine again. Unfortunately California was having an energy
crisis along with the capital markets shutting down liquidity
to public and private finance companies alike. This was not an uncommon
place for my partner and I to be in. Challenged by the economy and the lenders
flight to credit quality, a change in the sales approach was in the
shop for a tune up. Emerging from the shop was a highly refined and unique vendor
partner sales approach, which has raised the CapitalWerks Leasing Machine
as a frontrunner in the origination process. CW has increased monthly originations to over $7,000,000 per month
with numerous products in Medical Leasing, Venture Leasing, Auto Leasing,
Working Capital, Inventory Financing, Consumer Lending, Portfolio Servicing,
Recovery and Asset Management, Small Portfolio Acquisitions, Bulk Whole
Loan Sales, Investment Banking Services, and of coarse "GOOD
OL' FASHION SMALL TICKET LEASING." Although Leasing consumes 75 hours a week, I do get the opportunity
to spend time with my seven year
old son, Jimmy, and my triplets: Jenna, Katie, and Jake. After 16 years of playing Rugby, I prefer
to spend the weekends fishing, smoking cigars, and telling stories. DID I MENTION WE'RE HIRING? LEARN FROM THE BEST. (949) 260-1090 Jim Raeder jimraeder@capitalwerks.com |
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