"Top Gun"  Tony Sherwin

 

 

I don't quite fit that profile.  I started with Pacifica Capital 15 years

ago.  My relationship with Bette Kerhoulas (founder and CEO ) prior to that was as an equipment vendor.  Previously, I was a regional manager for a telephone equipment sales company.  Bette handled all my leasing opportunities and serviced our company well.

 

As our business relationship grew Bette asked me if I would be interested in

investing in her company and becoming a Partner.  At that time I was the top

producer in leases generated for my company which generated over 30mm in

sales, a high percentage of which went to leasing.  I saw this as a great

opportunity and made the commitment.  So my entrance into this industry as

an owner started immediately and without any real experience in equipment

leasing.

 

My income has been determined through commissions, residuals and through

profit sharing.  My commission split has always been 50% of the revenue I

produce and 45% of any income generated through residuals I directly book.

Profit sharing is the icing on the cake.  Pacifica Capital has always been

profitable and I have certainly benefited from its performance.

 

Harold Noriega, also a partner of Pacifica Capital, and I combined have

consistently produced over 1mm in fee income alone for several years.  Our

primary responsibilities are in sales generation and the management and

support of the sales team.

 

I hope this helps you with my personal profile and how I generate income.

Let me know if you have any questions.  Also please forward me any outline

as to how this session will proceed.  Thanks again.

 

Tony

tonys@pacifica-capital.co


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