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"Top Gun"
Tony Sherwin I don't quite fit that profile. I started with Pacifica Capital 15 years ago. My relationship
with Bette Kerhoulas (founder and CEO ) prior to that was as an equipment
vendor. Previously, I was a
regional manager for a telephone equipment sales company. Bette handled all my leasing opportunities
and serviced our company well. As our business relationship grew Bette asked me if I would
be interested in investing in her company and becoming a Partner. At that time I was the top producer in leases generated for my company which generated
over 30mm in sales, a high percentage of which went to leasing. I saw this as a great opportunity and made the commitment. So my entrance into this industry as an owner started immediately and without any real experience
in equipment leasing. My income has been determined through commissions, residuals
and through profit sharing. My
commission split has always been 50% of the revenue I produce and 45% of any income generated through residuals
I directly book. Profit sharing is the icing on the cake. Pacifica Capital has always been profitable and I have certainly benefited from its performance. Harold Noriega, also a partner of Pacifica Capital, and I
combined have consistently produced over 1mm in fee income alone for several
years. Our primary responsibilities are in sales generation and the
management and support of the sales team. I hope this helps you with my personal profile and how I
generate income. Let me know if you have any questions. Also please forward me any outline as to how this session will proceed. Thanks again. Tony tonys@pacifica-capital.co |
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